Creative Involvement

Notes from "The 6 myths of Creativity" by Bill Breen FAST COMPANY, Dec 2004

•Creativity comes from intrinsic motivation - people who like what they do are more often creative.

•People put more value on work environment where creativity is supported, than they do on compensation.

•Distractions rob people of the time for creative breakthrough. Pressure only works when it is supported with focus.

•Creativity comes from a happy workplace, fear does not force breakthroughs.

•Collaboration beats competition in creative breakthroughs.

•Communication is critical.